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Overview
Financial Performance
Revenue
$44,166
Gross Profit
Not Provided
Net Profit
$12,916
Monthly Rentalt
Not Provided
Operations & Ownership
Staff
2 Employee
Year of Incorporation
2023
Owner Role
Full Time
Property Information
Premise Type
Work at Home
Operations & Growth
Reason For Sale
The owners are reallocating capital and focus toward other strategic opportunities.
Description
This is the rare e-commerce brand that already does the hard part: it makes money, and its customers come back. Over the last twelve months it turned $531,000 in revenue into $156,000 of net profit: a 29.4% margin most store owners never get near. It's built around a hero light-therapy device, the Energizing Beauty Light, with a lineup of high-margin, repeat-purchase consumables riding behind it: serums, oils, treatments, collagen. The device gets the customer in the door. The consumables are what keep the cash coming. And they keep coming back. 41.56% of every customer this brand has ever had has bought again.
A business throwing off $156K a year has never touched paid search, and has never sold outside two small countries.
That's the part that should make one sit up. Nearly every sale here comes from a single channel: Meta ads, running the same proven angles for over 18 months. No Google Shopping. No Performance Max. Nothing running beyond the Netherlands and Belgium. You're not buying a fixer-upper. You're buying a machine that already works, with the throttle still half closed.
And it runs light. Stock sits pre-positioned at a third-party warehouse in the Netherlands and ships on demand, with no lease, no packing table, and no midnight logistics. A Typeform skin quiz drops every new buyer into automated Klaviyo flows that welcome, upsell, and win them back while you sleep. 5,307 subscribers on the list. 6,718 buyers in the database. 4.7 out of 5 across 252 reviews. This is a trusted brand running on rails.
At a Glance
Business model: Pre-stocked, shipped by a Dutch 3PL
Launched: November 2023
TTM revenue: $531,000
TTM net profit: $156,000 (29.4% margin)
Average order value: $109.74
Repeat buyers (lifetime): 41.56%
Repeat buyers (last 90 days): 56.47%
Rating: 4.7/5 · Trustpilot (252)
Markets: Netherlands & Belgium
Why This One's Different
Customers who actually come back. 41.56% of buyers have ordered more than once, and 56.47% of the last 90 days' buyers already have. In a category where most brands rent a customer from Meta once and never see them again, this one owns them, and that repeat revenue keeps paying while ad costs climb.
Margins with room to run. 29.4% net on $531K. The device pulls buyers in at a healthy ticket; the consumables reorder at high margin. This is a model that gets stronger as it scales, not thinner.
A product nobody can just copy. The hero device is built to the brand's own design, so no competitor can pull the same unit off a supplier catalog and undercut it. Pair that with a 4.7/5 reputation over 252 reviews and the brand has real room to hold its price instead of racing to the bottom.
It already runs itself. 3PL fulfilment, live automated email, a skin-quiz funnel doing the selling the machinery is built, running, and quiet. This is a few hours a week, not a second job.
Proven, not hopeful. Launched November 2023, $531K trailing revenue, real reviews, real repeat behaviour. Validated demand you can see in the numbers, not a pitch deck.
A business throwing off $156K a year has never touched paid search, and has never sold outside two small countries.
That's the part that should make one sit up. Nearly every sale here comes from a single channel: Meta ads, running the same proven angles for over 18 months. No Google Shopping. No Performance Max. Nothing running beyond the Netherlands and Belgium. You're not buying a fixer-upper. You're buying a machine that already works, with the throttle still half closed.
And it runs light. Stock sits pre-positioned at a third-party warehouse in the Netherlands and ships on demand, with no lease, no packing table, and no midnight logistics. A Typeform skin quiz drops every new buyer into automated Klaviyo flows that welcome, upsell, and win them back while you sleep. 5,307 subscribers on the list. 6,718 buyers in the database. 4.7 out of 5 across 252 reviews. This is a trusted brand running on rails.
At a Glance
Business model: Pre-stocked, shipped by a Dutch 3PL
Launched: November 2023
TTM revenue: $531,000
TTM net profit: $156,000 (29.4% margin)
Average order value: $109.74
Repeat buyers (lifetime): 41.56%
Repeat buyers (last 90 days): 56.47%
Rating: 4.7/5 · Trustpilot (252)
Markets: Netherlands & Belgium
Why This One's Different
Customers who actually come back. 41.56% of buyers have ordered more than once, and 56.47% of the last 90 days' buyers already have. In a category where most brands rent a customer from Meta once and never see them again, this one owns them, and that repeat revenue keeps paying while ad costs climb.
Margins with room to run. 29.4% net on $531K. The device pulls buyers in at a healthy ticket; the consumables reorder at high margin. This is a model that gets stronger as it scales, not thinner.
A product nobody can just copy. The hero device is built to the brand's own design, so no competitor can pull the same unit off a supplier catalog and undercut it. Pair that with a 4.7/5 reputation over 252 reviews and the brand has real room to hold its price instead of racing to the bottom.
It already runs itself. 3PL fulfilment, live automated email, a skin-quiz funnel doing the selling the machinery is built, running, and quiet. This is a few hours a week, not a second job.
Proven, not hopeful. Launched November 2023, $531K trailing revenue, real reviews, real repeat behaviour. Validated demand you can see in the numbers, not a pitch deck.
Facilities
Shopify Store and operational backend configurations
Transferable primary global domains
Full Customer Database containing 6,718 historical buyer records
Klaviyo Email Marketing Account with 5,307 active profiles and complete automated flow tracks
Exclusive custom product designs, trend formulations, and manufacturing assets
Complete digital asset vault including ad creatives, graphic components, and on-site imagery
Core Verified Meta Ads and Google Ads performance manager profiles
Full transfer of design exclusivity parameters across global manufacturing contacts
Complete inventory transfer options and documented Standard Operating Procedures
Transferable primary global domains
Full Customer Database containing 6,718 historical buyer records
Klaviyo Email Marketing Account with 5,307 active profiles and complete automated flow tracks
Exclusive custom product designs, trend formulations, and manufacturing assets
Complete digital asset vault including ad creatives, graphic components, and on-site imagery
Core Verified Meta Ads and Google Ads performance manager profiles
Full transfer of design exclusivity parameters across global manufacturing contacts
Complete inventory transfer options and documented Standard Operating Procedures
Competition
While the skincare and beauty marketplace is active, this business differentiates itself through:
A focused, clinical-grade combination framework matching light therapy hardware with highly recurring topical treatments rather than broad cosmetic resale lines.
Elite unit economics backed by a 4.6/5 Trustpilot rating over 229 reviews, giving the store premium pricing power that effortlessly absorbs customer acquisition costs.
Massive structural defensibility via confirmed design exclusivity with manufacturing points, keeping the core light device completely proprietary to the store owner.
A streamlined domestic fulfillment architecture that bypasses typical long dropshipping wait times, keeping delivery complaints virtually non-existent.
Unlike generic sellers competing primarily on price undercuts, this business operates as an authoritative skincare destination, leveraging targeted skin-test questionnaires, customized routines, and extreme customer loyalty to build a highly defensible market share.
A focused, clinical-grade combination framework matching light therapy hardware with highly recurring topical treatments rather than broad cosmetic resale lines.
Elite unit economics backed by a 4.6/5 Trustpilot rating over 229 reviews, giving the store premium pricing power that effortlessly absorbs customer acquisition costs.
Massive structural defensibility via confirmed design exclusivity with manufacturing points, keeping the core light device completely proprietary to the store owner.
A streamlined domestic fulfillment architecture that bypasses typical long dropshipping wait times, keeping delivery complaints virtually non-existent.
Unlike generic sellers competing primarily on price undercuts, this business operates as an authoritative skincare destination, leveraging targeted skin-test questionnaires, customized routines, and extreme customer loyalty to build a highly defensible market share.
Expansion Potential
Launch Scaled International Expansion: Instantly deploy the brand’s existing high-performing Meta creatives into large adjacent markets like Germany, France, and the UK with zero regulatory or product adjustments needed.
Build out Google Shopping & PMax: Build out a robust Google Ads shopping architecture to effortlessly capture high-intent beauty search volume on a completely unexploited paid search field.
Deploy Consumable Continuity Subscriptions: Formally scale and market the store's built-in collagen powder subscription to convert the hyper-loyal customer base into automated monthly recurring revenue.
Maximize Klaviyo Flow Conversions: Optimize copy layouts inside the live 75 country-tier email branches to maximize lifecycle earnings from the 5,307 active profile base.
Automate Core Skin Expertise Knowledge: Convert the brand's skin-test data inputs and historical founder expertise guides into streamlined customer macros to maintain premium support consistency.
Re-activate Organic Content Tracks: Re-systemize the store’s organic distribution funnels across YouTube, Instagram, and private groups to collect compounding free traffic streams.
Formalize Written Supplier Continuity Agreements: Formalize the suppliers’ current informal design protections into written contracts to cement long-term brand equity safety.
Build out Google Shopping & PMax: Build out a robust Google Ads shopping architecture to effortlessly capture high-intent beauty search volume on a completely unexploited paid search field.
Deploy Consumable Continuity Subscriptions: Formally scale and market the store's built-in collagen powder subscription to convert the hyper-loyal customer base into automated monthly recurring revenue.
Maximize Klaviyo Flow Conversions: Optimize copy layouts inside the live 75 country-tier email branches to maximize lifecycle earnings from the 5,307 active profile base.
Automate Core Skin Expertise Knowledge: Convert the brand's skin-test data inputs and historical founder expertise guides into streamlined customer macros to maintain premium support consistency.
Re-activate Organic Content Tracks: Re-systemize the store’s organic distribution funnels across YouTube, Instagram, and private groups to collect compounding free traffic streams.
Formalize Written Supplier Continuity Agreements: Formalize the suppliers’ current informal design protections into written contracts to cement long-term brand equity safety.
Buyer Support & Terms
Support and Training
The seller will provide a 90-day post-acquisition support period, with flexibility to extend if needed.
Support channels include:
Email
WhatsApp
Online meetings
Phone calls
In-person (where possible)
Support channels include:
Online meetings
Phone calls
In-person (where possible)
Seller Financing
Yes, seller financing is available.
To be discussed
To be discussed
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